STORY

BLNDR + GRAPHY

OLFACTIVE MIXOLOGY

COCKTAILS, REIMAGINED AS PERFUME.

A cocktail is never only a drink. It is the place, the people, the conversation and the memory surrounding it.

BLNDRGRPHY translates that complete experience into fragrance. Each creation begins by deconstructing a cocktail into its ingredients, textures and atmosphere. These elements are then rebuilt as an extrait de parfum—not to reproduce the drink literally, but to capture its character and the moment it represents.

BLNDR [BLENDER]

DECONSTRUCT. REBUILD. BLEND.

BLNDR is the olfactory process.

A cocktail is broken down into individual elements: citrus, herbs, spices, woods, sweetness, bitterness and spirits. Each becomes part of a fragrance composition, blended with the emotions, places and human connections that inspired it.

The result is a perfume with the complexity and unexpected contrasts of a carefully composed cocktail.

GRAPHY [GRAPHY]

IMAGE. MEMORY. STORY.

GRAPHY gives each fragrance its visual and emotional language.

Like photography and videography, it captures a moment and gives it a form. Colour, imagery, material and movement become part of the perfume’s identity, extending the experience beyond scent alone.

BLNDR + GRAPHY

Together, BLNDR and GRAPHY form OLFACTIVE MIXOLOGY: a meeting of perfumery, mixology and visual storytelling.

Each fragrance becomes a record of a particular atmosphere—a blend of ingredients, people, places and memories designed to be experienced again on the skin.

IMAGINED IN AMSTERDAM. BOTTLED IN GRASSE.

BLNDRGRPHY was created in Amsterdam by designer Hyun Yeu.

Drawing on more than two decades in fashion and visual design, Hyun approaches fragrance as a complete creative composition. Scent, image, object and story are developed as parts of one identity.

The fragrances are imagined in Amsterdam and bottled in Grasse, bringing together an experimental Dutch perspective with the craft and heritage of French perfumery.